Do You Matter?: How Great Design Will Make People Love Your Company (paperback)
| Author | : | |
| Rating | : | 4.95 (931 Votes) |
| Asin | : | 013706506X |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2016-10-24 |
| Language | : | English |
DESCRIPTION:
They contend that design should influence every single business decision and—if done right—will lead consumers to become truly invested, and willing to pay extra. By paying just as much attention to store design, Web sites and customer support as to the product or service being sold, a company can build an emotional relationship with its customers and so secure market share for life. . All rights reserved. Combining their knowledge of design, organizational structure, branding and product
"design is a process, not an event" according to fatmav. The two major premises of the book are that design is important and that design should be approached as a process instead of an event. It is not just about the features of the item under design, be it a product or a building. Instead, it is about the whole user experience, physically and emotionally; the latter of which is what defines a great design. (There is a third premise, which is that good design is not easy. I don't. "IS GOOD DESIGN REALLY ENOUGH?" according to Theresa Welsh. This book makes many good points, but overall, offers little that's unique. The book defines "design" so broadly that it seemed to me to be just another book about how to succeed in business. It's hard to argue with "design a great customer experience" and some companies (Apple is the poster child for this) have done it very well. But when you try to make a case that great design is what gets people to spend their money, th. D. Brennan said A good book for those people concerned about their company's relevance. "Do You Matter" took me a while to warm up to. It starts out mostly as an ode to the iPhone, and I have been bombarded by magazine articles, product reviews, blogs, emailed news summaries, radio stories and advertisements all waxing poetic about how the iPhone is so revolutionary. Not that these forums are lying or even exaggerating about the iPhone - it's the only Mac product that I own and it really is amazing. It's just
This book shows you how and much, much more. “Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.”John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. But delivering great designs is not easy. Do You Matter? shows how to do precisely that. Many companies accomplish it once, or twice; few do it consistently. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.. Be prepared to have your