McDonald's: Behind The Arches
| Author | : | |
| Rating | : | 4.66 (861 Votes) |
| Asin | : | 0553347594 |
| Format Type | : | paperback |
| Number of Pages | : | 496 Pages |
| Publish Date | : | 2015-01-14 |
| Language | : | English |
DESCRIPTION:
Copyright 1995 Reed Business Information, Inc. . From Publishers Weekly Love presents a completely revised and updated version of the history behind the voracious hamburger empire
a solid job You know how there have been some searing indictments of McDonald's in the last few years, ranging from "Fast Food Nation" to that movie "Supersize Me"?Well, this book ain't in that category.Not that this is an OFFICIAL biography of McDonald's or anything, no. It's just that the author is a little . Three Stars Amazon Customer It helped with my research paper.. Five Stars Very good
Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. McDonald's crea