The Hardware Startup: Building Your Product, Business, and Brand
| Author | : | |
| Rating | : | 4.17 (934 Votes) |
| Asin | : | 1449371035 |
| Format Type | : | paperback |
| Number of Pages | : | 326 Pages |
| Publish Date | : | 2015-05-04 |
| Language | : | English |
DESCRIPTION:
But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.Validate your idea by learning the needs of potential usersDevelop branding, marketing, and sales strategies early onForm relationships with the right investment partnersPrototype early and often to ensure you're on the right pathUnderstand processes and pitfalls of manufacturing at scaleJumpstart your business with the help of an acceleratorLearn strategies for pricing, marketing, and distributionBe aware of the leg
"The book to read before you pull out your Arduino."- Eric Reis, bestselling author of The Lean Startup"As you start your hardware company, it's worth trading a night's sleep to read this book."- Bre Pettis, Cofounder and former CEO, MakerBot"You need to understand freight forwarding, pricing techniques, the JOBS act, marketing KPIs, open source strategy, brand identity, market sizing, and supply chain management.Or you need to read this book."- Dan Shapiro, CEO Glowforge Inc and author of Hot Seat: The Startup CEO Guidebook
Essential Reading. Practical Advice In an age when it's easier than ever to build a one-off device, the number of hardware kickstaters, startups, and fledgling business is booming. But there's still a wide gulf between building something once and achieving success. This is a book from three people with deep experience on how to span that gulf: How to build the right product, how to go from a prototype to manufacturing, how to find your customers, how to price, and generally how to go from a great idea to a successful business.Highly recommended.. Startups are difficult and hardware startups are like "expert mode" Amazon Customer From cover to cover, this is the definitive guide to what you need to build a hardware company. Startups are difficult and hardware startups are like "expert mode", with all the usual challenges and then some. This book walks you through them. Your worst enemy at a hardware company is ignorance. "The Hardware Startup" is your best weapon.. Claire Rowland said The Lean Startup, for hardware. Lean methods may be the de facto approach for software startups, but it’s much more difficult to apply them to hardware products. Manufacturing adds complexity, rapid iteration is harder and pivoting even more so. There is significantly more risk in developing atoms compared to bits. This book is a clearly written, thorough and practical guide to all the issues involved in getting a hardware product to market. As a designer, I’m thrilled to see it emphasises the value of validating product ideas and concepts early with user research, low-fi functional and form prototyping. It also offers detailed advice on
She was previously a Principal at O'Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Renee holds a B.S. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at noupsi and @noupside.. Renee DiResta is Vice President of Business Development at