Why GM Matters: Inside the Race to Transform an American Icon
| Author | : | |
| Rating | : | 4.71 (603 Votes) |
| Asin | : | 0802717187 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2015-12-02 |
| Language | : | English |
DESCRIPTION:
Good to understand GM's efforts. This book helps understand the efforts that GM has made in the last decade to improve its quality, car's design and operations. This book does not have the needed detail to understand the complex situation GM is in. No single book can cover it, though. I disagree with the author's point of view. He believes that GM has gone a long path of improvement and now is on the same competitive edge as Japanese cars, and that the current problem is customer's perception. I disagree. I believe GM has. Why GM Matters Kiley R. Reid After reading this book I am sure you will agree with its title "Why GM Matters." The storyline is very factual and well written. I have worked at General Motors for over 35 years and I believe Mr. Holstein has done an excellent job recreating the past and present stories of General Motors. It covers GM from it early beginnings 100 years ago but, focuses primarily on GM's recent struggle to survive.This book highlights GM's continued efforts to improve and transform its company over the la. An important story poorly told The transformation of GM (and Ford under Alan Mullaly) in the last few years has been extraordinary, as Wagoner and team have changed a resistant corporate culture, reduced costs, vastly improved quality, and fought entrenched customer perceptions formed by two decades of poor domestic product. The author gives a good narrative of a number of these aspects. Unfortunately, the overall book is flawed enough that I came away disappointed.The first problem is one outside the author's control -
William J. Holstein has written for BusinessWeek , the New York Times, and Fortune, among other publications, and is the author of the books Manage the Media and The Japanese Power Game.
Holstein argues that GM is worth saving because for every manufacturing job, there are 10 jobs throughout the whole chain of suppliers that also serve Ford and Chrysler; thus, a GM failure could mean the collapse of the entire auto industry. When GM CEO Rick Wagoner asked for a federal “bridge loan” of $25 billion for the big three automakers, the reception was anything but warm. energy independence. market share, but complacency, health-care costs, and competition from more efficient Japanese companies have all contributed to a dramatic decline. From Booklist General Motors once dominated the auto industry, garnering more tha
In November, GM CEO Rick Wagoner appeared before Congress to ask for $25 billion to bail out the struggling Big Three automakers. Billions of dollars and millions of jobs hang in the balance.In Why GM Matters, William Holstein goes deep inside GM to show what's really happening at the country's most iconic corporation. Where critics say that GM has sat on its hands while the market changed, Holstein demonstrates that GM has already radically retooled its entire operation, from manufacturing and cost structure to design. To defenders, the loss of the country's largest manufacturing sector would be an incomprehensible disaster. Where pundits say we'd be better off without GM, he s