Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)
| Author | : | |
| Rating | : | 4.26 (696 Votes) |
| Asin | : | 0805852980 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2017-09-29 |
| Language | : | English |
DESCRIPTION:
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content ana
Review of the first edition:offers sound instruction for conducting content research, and the book's target audience--graduate students enrolled in methods courses or seminars specific to content analysis--will benefit from its teachings.—Journalism & Mass Communication Educator
"A nice introductory book for content analysis (A nice introductory book for content analysis (3.5 stars) This is a nice introductory book for quantitative content analysis. It points out the common problem of many current content analysis studies being very descriptive (53% no hypothesis, 72% no research questions, quoting from the books) and without putting enough attentions to (both external and internal) reliability and validity.However, readers should be cautious about the fact that descriptive studies are not bad by nature, it ver. .5 stars)" according to Wing C. Lau. This is a nice introductory book for quantitative content analysis. It points out the common problem of many current content analysis studies being very descriptive (5A nice introductory book for content analysis (3.5 stars) This is a nice introductory book for quantitative content analysis. It points out the common problem of many current content analysis studies being very descriptive (53% no hypothesis, 72% no research questions, quoting from the books) and without putting enough attentions to (both external and internal) reliability and validity.However, readers should be cautious about the fact that descriptive studies are not bad by nature, it ver. % no hypothesis, 72% no research questions, quoting from the books) and without putting enough attentions to (both external and internal) reliability and validity.However, readers should be cautious about the fact that descriptive studies are not bad by nature, it ver. "Highly recommended" according to Jan-Willem van Aalst. This book by Daniel Riffe et al. not only gives an excellent overview of the research field of quantitative content analysis, but also useful recommendations on solving that particular analysis or measurement problem that you are facing. Using this book, I found it much easier to quantitatively measure structured interview results. The examples given in the book are often from the media world, but are generally applicable. Recommend. Vaidas Morkevicius said Excellent introduction for media content analysts. This is an excellent introductory book for the people begining their on project where content analysis is needed. It is clear, simple, straightforward and illuminating! I would even suggest that this book should be the first book that any beginner in content analysis should read.