Design: The Invention of Desire
| Author | : | |
| Rating | : | 4.60 (609 Votes) |
| Asin | : | 0300205090 |
| Format Type | : | paperback |
| Number of Pages | : | 228 Pages |
| Publish Date | : | 2015-01-01 |
| Language | : | English |
DESCRIPTION:
Carolyn Eckert said A Beautiful Look at Life and Design. I just finished reading Ms. Helfand's book, and it's lovely to hold, the design is beautiful, the paintings add another dimension to the text, and writing is exquisite. Reading about the highs and lows of life and design, Ms. Helfand's writing made me feel like I was in a boat on the ocean moving up and down through the waves. So good.
“Jessica Helfand makes the case for design not as a skill or an industry but as an exploration of our humanity. She designs in order to see, and this smart and beautiful book looks inward as well as out.”—James Gleick
Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how—and why—they motivate our behavior.. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community’s complex social needs. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. Today, books on “d