Electronic Media: An Introduction
| Author | : | |
| Rating | : | 4.58 (684 Votes) |
| Asin | : | 0073526169 |
| Format Type | : | paperback |
| Number of Pages | : | 464 Pages |
| Publish Date | : | 2016-03-15 |
| Language | : | English |
DESCRIPTION:
She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization’s Library Committee and Student Activities Committee. Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. Her teac
Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues
Great price (but it did come with some mild water damage/rippling) I'm including pics as a CYA, just to show that there was some damage on the books when i received them.Not that it matters for the price of a rental, all in all it's great, that's why i gave it 5 stars. I just wanted to make sure that i had pictures of some of the areas, especially what appears to be some mild water damage (pages are rippled along the bottom). Nothing severe, but i'd hate to get dinged if they thought i did that.. Five Stars Good book for class work. "Textbook Review" according to Ulises. I loved the textbook the only problem is the time one must wait to get the textbook. Other than that the textbook has been very helpful. I thought about not getting the textbook because I thought I would not need it. Did not want to buy it because it was very expensive. Thanks to amazon I rented it for almost half the price!
Professionally, she is currently Associate Producer for the video series “Journeys Below the Line” and in the past she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. She has written ten other textbooks and hundreds of magazine articles. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. She is a past governor of the Academy of Television Arts