Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
| Author | : | |
| Rating | : | 4.61 (657 Votes) |
| Asin | : | 1250013712 |
| Format Type | : | paperback |
| Number of Pages | : | 288 Pages |
| Publish Date | : | 2016-10-02 |
| Language | : | English |
DESCRIPTION:
He now lives with his wife, Pamela, in Barbados.DAVID BEASLEY is a writer based in Atlanta.. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola
Was hoping for more insight into strategies and tactics Coke uses to succeed. If there is one thing Neville Isdell wants you to know it is that he is six foot five. Also that he is tall. If I had an ice-cold Coke every time Isdell mentioned his height I would really have to burp.Apart from that the book is a light read but ultimately disappointing. As someone who spent almost 15 years with Isdell's primary competitor, Pepsi-Cola International, and coincidentally spent a lot of time in the markets Isdell discusses, I know Coke to be a great company and a relentless competitor. I was hoping to gain some insights into the strategies and tactics Coke used to deal with different busin. Leadership Impact Former Coca-Cola Company CEO Neville Isdell has done something quite unusual in this book. He appears to have been relatively straight-forward and frank about his life and career as a Coca-Cola executive, from his Irish childhood to university rugby star and anti-apartheid activist in South Africa to his 1965 hiring in Zambia as a manager trainee/truck driver for a Coca-Cola bottler. In writing the book, he has broken with the traditional Coca-Cola code of silence from former CEOs. Isdell even reveals that he was once a Pepsi drinker. The book, co-authored by Atlanta journalist David Beasley, goes on to. Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Craig As a retired veteran with more than 30 years of employment at The Coca-Cola Company, I read Neville's book with interest and pride. Our company experienced several rough years prior to his return, and he literally led us out of the wilderness and restored The Coca-Cola Company to prominence once again. Techically, I beleve the title of the book is inaccurate and should be: Inside Coca-Cola: A CEO's Life Story of Re-Building the World's Most Popular Brand. The book is an excellent resource for lessons on leadership.
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell'sand Coke'sstory is newsy without being gossipy; p
It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general.” Booklist“A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business.” Business Standard (India). “Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.” Publishers Weekly (starred review)“For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading.” Financial Times “Reading this book is much like listening to your grandfather tell his life story--if he were a CEO