Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
| Author | : | |
| Rating | : | 4.66 (567 Votes) |
| Asin | : | 1931777381 |
| Format Type | : | paperback |
| Number of Pages | : | 300 Pages |
| Publish Date | : | 2013-12-02 |
| Language | : | English |
DESCRIPTION:
Margherita Pagani, is currently the coordinator of New Media& TV-Lab Research Laboratory on New Media and Digital Television inside I-LAB Research Center on Digital Economy of Bocconi University. She is also adjoint Professor in Economy and Management at Bocconi University
The signal is broadcast through compelling delivery systems (cable, satellite, terrestrial, optical fibers). Attempts to address the issues that managers in the multimedia industry have been confronted with while developing and implementing this innovative technology.. Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and time. The user's reception of the digital signal is made possible through a digital adapter (set top box or decoder) which is connected to the normal television or integrated with the digital television in the latest versions
About the Author Margherita Pagani, is currently the coordinator of New Media& TV-Lab Research Laboratory on New Media and Digital Television inside I-LAB Research Center on Digital Economy of Bocconi University. She is also adjoint Professor in Economy and Management at Bocconi University
"Not a very useful book for me" according to A Customer. First of all, note that the other Not a very useful book for me A Customer First of all, note that the other 4 reviews (as of when I am writing this) are ALL by the same person, although they range from 4 stars to 5 stars. *This could be an Amazon bug*, or else someone is trying hard to promote this book.I had to return this book, first time I have ever d. reviews (as of when I am writing this) are ALL by the same person, although they range from Not a very useful book for me A Customer First of all, note that the other 4 reviews (as of when I am writing this) are ALL by the same person, although they range from 4 stars to 5 stars. *This could be an Amazon bug*, or else someone is trying hard to promote this book.I had to return this book, first time I have ever d. stars to 5 stars. *This could be an Amazon bug*, or else someone is trying hard to promote this book.I had to return this book, first time I have ever d. Gerald Everett said First of its kind!. I think that this book is the first work which offers an accurate analysis of interactivity, and all opportunities created by digital convergence which can be exploited. This book has a dual utility: I think it is the first book which measures the potential for IT convergence (chap. "Interesting introduction with a European focus" according to Gionata Mettifogo. This is an interesting book to read if you're trying to figure out the European market for digital TV or you're new to the field. The book explains the different roles of players in the market, how they interact and where the opportunies are in each sector. A high level overview of