Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
| Author | : | |
| Rating | : | 4.46 (597 Votes) |
| Asin | : | 1403998833 |
| Format Type | : | paperback |
| Number of Pages | : | 194 Pages |
| Publish Date | : | 2017-11-13 |
| Language | : | English |
DESCRIPTION:
h.c. Penske, Chairman, Penske Corporation. Dr. Stuermer have written such a first-class book. Rosengarten and Christoph B. This is not only a book about the achievements of the past, but also a guideline for the future of the automotive industry.' - Prof. Porsche AG'Rosengarten and Stürmer get to the heart of how four companies came to define the premium automotive sector and then collectively grow that sector beyond all expectations. Premium Power is an exciting and informative study, convincing from the first page to the last.' - Dr. Juergen Hubbert, Head of Mercedes-Benz 1996 -2004'The term 'Premium' designates not only
ROSENGARTEN is a Senior Automotive Analyst at the Global Insight Automotive Group, the market leader in the area of automotive analysis and forecast. PHILIPP G. He is, amongst others, responsible for the global luxury car segment. He holds a Diploma of Economics at Heidelberg University and has worked for DaimlerChrysler in various positions, such as t
Christopher L. Tharp said Book Review. This book is written b Philipp G. Rosengarten and Christoph B. Stuermer. Both are Automotive Anayyst at the Global Insight Automotive Group. What that means is that they know all there is to know abut cars and also the Automotive Industry. This book deals with the four major German car brands: Mercedes-Benz, BMW, Porsche, and Audi. The book mainly talks about their history, how they managed to get to where they are today, and they also mention some of their marketing strategies. These premium car brands are cont. Motor Mania Benny Thomas This book is a great introduction to the obsessiveness of the German automobile companies and offers great insight into their dominance of the luxury segment.The marketing segmentation is interesting as well - takes the usual methods and makes them auto-specific.Some lack of objectivity perhaps, but overall, worth it for anyone interested in cars.
At the beginning of the 1990s the German car industry had its back to the wall. This book analyzes the story.. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. Consultants warned that only a few global car groups would survive. Japanese competitors were demonstrating significant advantages in terms of quality and productivity