Strategic Pricing for the Arts
| Author | : | |
| Rating | : | 4.53 (621 Votes) |
| Asin | : | 0415713676 |
| Format Type | : | paperback |
| Number of Pages | : | 115 Pages |
| Publish Date | : | 2015-04-25 |
| Language | : | English |
DESCRIPTION:
"Required Reading" according to Kevin R Patterson. Even if you think you know everthing there is to know about pricing in the arts Mr. Rushton gives you something more to think about. This is a book that should be required reading for everyone in the nonprofit arts sector.
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?Arts managers, whether working in the
Michael Rushton is Professor and Director of Arts Administration Programs at Indiana University, USA
Rushton’s strategic guide is a superb and indispensable resource.' -Patricia Dewey,Associate Professor and Director, Arts and Administration Program, University of Oregon'This comprehensive yet straightforward portrayal of options for maximizing revenue will allay any skeptic's concerns that strategic pricing is elitist or a threat to accessibility and patron relations. Implementing effective pricing techniques will increase engagement, participation and revenue. 'Thi