Turnaround: How Carlos Ghosn Rescued Nissan
| Author | : | |
| Rating | : | 4.56 (689 Votes) |
| Asin | : | 006051485X |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Journalist Magee lays out Ghosn's management style, his mantra of complete transparency and responsibility, and all the tiny victories that went into returning Nissan to the top ranks of automakers. His approach can be hagiographic, but this profile of an astoundingly effective CEO (one of the few who might have actually earned his large salary) is sure to inspire.Copyright 2003 Reed Business Information, Inc. Nissan, once a darling of the automotive world, with its cheap Datsun pickups and stylish, spunky Z roadsters, had, by the 1990s, fallen on hard times. . Routing not only every naysayer in the auto industry, Ghosn, who was born to Lebanese parents in Brazil, also had to overcome an entrenched Japanese business culture that at that time had seemed to stress perks, seniority and relationships over the bottom line. Saddled with billions in debt, the company merged with Renau
Read the book on the Ford turnaround instead. Smacks of hero worship. Interesting story, but the author appears to be overly infatuated with Ghosn to the point that the book reads like fiction.. Engrossing account of an important, bold turn-around Nearly Nubile As we continue to read about the Fiat debacle in Italy, and the grim plateau that car sales figures are cutting in the US, it is difficult to escape the sheer morbid curiosity about how Ghosn has, in less than four years, managed to take a company that many thought was headi. "shallow" according to Declan Hayes. David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 19shallow David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 1933, it had its heyday in the 1960s when products l. shallow David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 1933, it had its heyday in the 1960s when products l. , it had its heyday in the 1960s when products l
The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global bu