21st Century Television: The Players, The Viewers, The Money
| Author | : | |
| Rating | : | 4.73 (669 Votes) |
| Asin | : | 1478136804 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2014-01-17 |
| Language | : | English |
DESCRIPTION:
Frank A. Aycock is a futurist and a firm believer in the transformative power of the new. . A former local television broadcaster, Dr. Aycock, Ph.D. is a professor of communication at Appalachian State University
A Frank Account of the Industry Eric Masters Some of those quoted in this well researched account will regret their words in ten years time. The 21st century of television is here and the legacy broadcasters, affiliates and the cable operators have been warned by Dr Aycock to either get with it or get out.Aycock's book puts the consumer, the viewer, in charge of the programming at last. He explains though, how the advertisers can benefit from this new approach to the medium more than ever before and not be help to ransom by the pollsters and networks. After all,
21st Century Television: The Players, The Viewers, The Money is an indispensable addition to the library of every television professional, academic, and student who wants to know where television is heading and what it will take to be successful.. 21st Century Television: The Players, The Viewers, The Money is about the future—the future of television. Written in an easy-to-read style, the book first discusses the development of both the Legacy Media and the New Media technologies. Finally, the book looks at three visions of the future—Ray Bradbury’s vision in Fahrenheit 451, C
About the Author Frank A. . Aycock is a futurist and a firm believer in the transformative power of the new. A former local television broadcaster, Dr. is a professor of communication at Appalachian State University. Aycock, Ph.D