Beyond Design: The Synergy of Apparel Product Development
| Author | : | |
| Rating | : | 4.66 (896 Votes) |
| Asin | : | 1609012267 |
| Format Type | : | paperback |
| Number of Pages | : | 624 Pages |
| Publish Date | : | 2013-01-25 |
| Language | : | English |
DESCRIPTION:
Keiser is associate professor and chairperson of the Fashion Department of Mount Mary College. Garner is associate professor in the Department of Family and Consumer Sciences at Illinois State University and a member of the Graduate Faculty.. Myrna B. Sandra J
Five Stars Excellent book for product development. There's nothing I don't love about this book SabbS. There's nothing I don't love about this book.It is heavy and it will hurt your back going back&forth from class to studio, BUT it is so worth it and I am keeping mine forever.. Texas Mom said Useful textbook. Required book that I have used numerous times for my college apparel analysis class.
It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting,
Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process. The text also includes a discussion of how technologies-s