Come Together: The Business Wisdom of the Beatles
| Author | : | |
| Rating | : | 4.15 (658 Votes) |
| Asin | : | 1596528087 |
| Format Type | : | paperback |
| Number of Pages | : | 306 Pages |
| Publish Date | : | 2017-04-10 |
| Language | : | English |
DESCRIPTION:
"A Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere.""--The New York Times " "The insight and wisdom Courtney and Cassidy have drawn from the Beatles Brand and pulled into Come Together will surely give savvy and season to aid those who look to be legendary in their chosen field." --LOUISE HARRISON, sister to George Harrison "Richard and George's book is a great way to follow a Fab formula for success." --JOE JOHNSON, host of the nationally syndicated Beatle Brunch Radio Show "An entertaining and compelling case for the Beatles as business models." --KEN PAULSON, columnist and host of TV's Speaking Fre
"Fun to read, full of good information & advice" according to Bill Decker. This is a great book - fun to read and full of good information & advice. As a business management book, it does a great job of presenting solid business principles in an interesting (and memorable) way. As a book on the Beatles, it provides a host of unique stories about the story of how they "came together" to become such a success. The format of the book makes for easy reading, with short chapters each focused on a specific business topic and illustrated by a snippet of Beatles history. I found myself looking forward each day to rea. Robert Rombach said Nice niche. This book is built in a very cool way. Short chapters. Good insights. Practical, relevant and entertaining. This would be a great addition to any Beatles fans bookshelf. It would also be a great addition to any entrepreneur's or business owner's bookshelf.The authors do a great job identifying the nuggets of truth from the career of the Beatles from beginning to The End. Well planned out and while it is chronological, it doesn't need to be read in order. Just flip it open and start reading.Highly recommended!. "A clever idea carried through with snappy prose and sparkling wit" according to Jeff Walker. If you're involved in a business venture or plan to be AND you're a diehard Beatles fan, here is a painless way to imbibe some biz wisdom that could redound to your benefit. It may initially be a bit startling to see the Beatles touted as models of business savvy, but bear in mind that they had to be doing a lot more right than wrong on the business front to have achieved the mind-staggering success they did achieve. Yes, they signed some crummy contracts and yes Apple Corp. was in many ways a disaster. But, as the authors here point o
More than the music, this book explores what it took to pass the audition.. As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t