Design Elements, 2nd Edition: Understanding the rules and knowing when to break them - Updated and Expanded
| Author | : | |
| Rating | : | 4.58 (813 Votes) |
| Asin | : | 1592539270 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-08-28 |
| Language | : | English |
DESCRIPTION:
ssprockets said Excellent text to explore both image. Excellent text to explore both image, impression, language, and the implications of the expression without actually steering towards a style nor offering interpretations.Appreciated for its abject neutrality in presenting a volatile subject.. A. L. Philippe said My favorite go-to, all-around Design Book. My favorite go-to, all-around Design Book. I love Mr. Samara’s methods of explaining the basics and theory behind Design.. Great Book! Great book!
Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Ty
Expansion and new material includes:-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints-Plus a complete project case study with major decision-moments keyed to respective sections!Being a creative designer is often about coming up with unique design solutions. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web an
Mr. About the AuthorTimothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Mr. Samara is a faculty member at New York's School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and