Keep It Simple: The Early Design Years of Apple
| Author | : | |
| Rating | : | 4.55 (855 Votes) |
| Asin | : | 3897904071 |
| Format Type | : | paperback |
| Number of Pages | : | 296 Pages |
| Publish Date | : | 2015-01-25 |
| Language | : | English |
DESCRIPTION:
Hartmut Esslinger is founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger sparked a design revolution when he founded the company in his native Germany, around the guiding principle 'form follows emotion'. His work has d
Greg Prichard said Great design history and personal story. Ever since the release of “AppleDesign” in 1997, fans of Apple and industrial design have been clamoring for more. That volume, released just before Apple’s design revolution with the first iMac, gave a tantalizing glimpse behind the scenes of Apple’s industrial design process, including unused concepts, forward-thinking projects (such as iPad-like tablets as envisioned in the early ‘80s), and stories about the people behind the early phases of A. "Recommend!" according to J. King. Fans of Apple and it's product designs will treasure this book. Esslinger stakes his rightful claim to his role in Apple's product designs. He details "behind the scenes" relating to his work with Steve and Apple, Inc. His style is matter of fact and creditable. While I read it in one sitting, this book will serve as a history and design reference book I go back to. He included dozens of full and half page photos of prototype designs too.. A fantastic, honest and frank book about the creation of today's Apple David Fradin I was a product manager and Apple /// Business Unit Manager during the period Hartmut covers in this superior read. Start-ups, innovators, product managers and all product leaders can learn exactly what they must do to be successful over the long term. Anybody writing about Apple and Steve Jobs must read this book. It corrects some of the myths we have all heard about. It reflects everything perfectly that I recall as a manager at Apple in the early years.I notice only one, a
From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.Of course, there are many books about Steve Jobs and Apple. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. •The true design story behind the evolution of Apple computers •An inspiring collaboration of Steve Jobs and author Hartmut Esslinger •380 illustrations that ta
(John Maeda The Wall Street Journal, December 14, 2013) . He worked directly with Steve Jobs to establish a “design language” that was used on the Macintosh line of computers for over a decade. Hartmut Esslinger knows a thing or two about industrial design and what it’s done for Apple. Esslinger for being a true visionary. (Christopher Mims Quartz, September 12, 2013)Keep It Simple is filled with prototypes and drawings in the “Snow White” style, as well