The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution
| Author | : | |
| Rating | : | 4.17 (758 Votes) |
| Asin | : | 1349369594 |
| Format Type | : | paperback |
| Number of Pages | : | 192 Pages |
| Publish Date | : | 2015-10-17 |
| Language | : | English |
DESCRIPTION:
Easily read - easily forgotten a reader The Future of Pricing is a short book which presents some of the scientific techniques that airlines use to price tickets and discusses how these techniques may become common to other industries. The style is engaging and the examples are applied. The book hooked me.However I found the content lacking. The author comments in the preface that he didn't want to write a 'guru book' nor a personal memoir. It's a pity because either style would have been better than the current book. The book does not contain math. This limits its appeal to people like me who . Great look at how airlines use math and science to set fares Sometimes the most obvious business practices are the most complicated - and the most interesting. This is the case with airline pricing, so E. Andrew Boyd has chosen a great topic. As an expert in the esoteric field of operations research, he has done business readers a great service by presenting the history, evolution, theory and practice of airline pricing, and by tracking how it revolutionized pricing in many other industries. Boyd weaves his personal stories and insights about mathematics, gambling and airline history into a very readable, high-leve. Great Book! Romeo Richards This is a great book that looks into rapid growth of pricing. The author discusses airline ticket prices and how companies have dealt with obstacles along the way.Romeo Richards,How to Market And Manage A Dental Practice
A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing.
E.ANDREW BOYD has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. His research has been funded with grants from agencies including the National Science Foundation and the Federal Aviation Administration. in Operations Research from the Massachusetts Institute of Technology in 1987. with Honors from Oberlin College with majors in Mathematics and Economics in 1981, and his Ph.
Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. Cross, Chairman, Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination"Dr. "The science of pricing and revenue management is revolutionizing the way companies approach profitable growth. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline." - Robert G. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. As at home in the classroom as in the livi