The Radio Broadcasting Industry: (Part of the Allyn & Bacon Series in Mass Communication)
| Author | : | |
| Rating | : | 4.86 (573 Votes) |
| Asin | : | 0205307914 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-05-02 |
| Language | : | English |
DESCRIPTION:
. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations.By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms.For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management. From the Back Cover Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today
For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms
Thorough and Concise This is an excellent introduction to radio -- especially its historical origins and industry fundamentals. In the same league as Blumenthal and Goodenough's "This Business of Television" , but a much thinner volume.