Managing Design for Profits
| Author | : | |
| Rating | : | 4.95 (905 Votes) |
| Asin | : | 8492643390 |
| Format Type | : | paperback |
| Number of Pages | : | 232 Pages |
| Publish Date | : | 2013-05-08 |
| Language | : | English |
DESCRIPTION:
The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a "Swiss pocket knife" to use every day.. Design that pays provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter
Clear, Easy Read, and Essential This is the perfect book for the manager that wants to increase the success of their business through design. I'll pick it up over and over to build our design strategy and clarify the company's design thinking. This book will become required reading for all of my senior management. I am confident it will become a business literature classic.