Packaging Design: Successful Product Branding From Concept to Shelf
| Author | : | |
| Rating | : | 4.53 (809 Votes) |
| Asin | : | 111802706X |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-09-11 |
| Language | : | English |
DESCRIPTION:
To address the most current packaging design objectives, this new edition offers:Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issuesA new chapter that puts packaging design in the context of brand and business strategiesA new chapter on social responsibility and sustainabilityAll new case studies and examples that illustrate every phase of the packaging design processA history of packaging design covered in brief to provide a context and framework for today's businessUseful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. The fully updated single-source guide to creating succ
MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at desi
"Insightful text and real-world visuals unite to provide examples of responsible packaging design" ("DynamicGraphics", Feb/Mar 2007)
"From the Neolithic Jar to Seventh Generation" according to JSB Morse. You'll probably only purchase this book if you're forced to by your Graphic Design class in university. Otherwise, why would you pay $From the Neolithic Jar to Seventh Generation JSB Morse You'll probably only purchase this book if you're forced to by your Graphic Design class in university. Otherwise, why would you pay $45 for a paperback? But that's a shame because the quality of this production, from the extensive survey of packaging design history (from a Neolithic jar to Seventh Generation laundry detergent) to the interesting c. 5 for a paperback? But that's a shame because the quality of this production, from the extensive survey of packaging design history (from a Neolithic jar to Seventh Generation laundry detergent) to the interesting c. "Title says it all - but I wish it had more." according to Hui Shen ben Israel. PACKAGING DESIGN: SUCCESSFUL PRODUCT BRANDING FROM CONCEPT TO SHELF by Marianne R. Klimchuk and Sandra A. Krasovec is a delight to the eyes. Full of brilliant photos going quite far back into the late 19th century, all on glossy pages, this book really delivers.My wife happened to glance at a few pages and remarked how angry it makes her that an ol. Valuable information and photographs, if a touch dry Leopold Stotch As someone in the marketing profession, this book on packaging design piqued my interestI felt like it could give me some technical, historical, and even psychological insight into the aims and means of design and copy. And to a large extent, it succeeded admirably. Amply illustrated, it's a great crash course, especially rich in information about